Hello and welcome to our Facebook Page video tutorial experience. Running a Facebook Business Page doesn't have to be a daunting task - you just need to know the tools available to you and where to find them. We worked hard to show you exactly what you'll need to know - nothing more, nothing less. We have split up this training into 9 sections covering 9 different pieces to running a Facebook Business Page - 8 videos cover the different menu options on your page, and the 9th video covers using the smartphone app. We highly recommend downloading the app and putting the power behind your page on your side at all times!
The menu items described can be found in the top navigation menu found on your Facebook page! If you run into any issues or need clarification on anything mentioned in our videos, please don't hesitate to reach out to us @ firstname.lastname@example.org.
Your Facebook page is a public profile specifically created for your businesses. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page. Your Dashboard allows you to create new posts, view past posts, and edit page details.
Your Facebook Inbox is where all messages received and sent from/to visitors to your page are collected. This feature works much like standard messaging apps you already use, however allows advanced management that helps you filter your messages in an easy-to-filter method.
The Manage Jobs page allows you to post jobs to your Facebook Page, review applications, contact applicants and schedule interviews. You are able to create custom job postings and filter all applications to ensure easy management of requisitions.
The notifications page allows you to view all notifications resulting from messages received, comments made on your posts, you've received a review, etc.). It also gives you access to change notification settings and interact with items mentioned in notifications (such as a comment made on a post)
Facebook Insights is a powerful tool for those wanting to track user interactions with their Facebook Page. Facebook Insights can be seen by all the admins of your page and it can help you better understand your page's performance.
In addition to giving you more control over the targeting and timing of your posts, Publishing Tools also provides you enhanced analytics tools that allow you to analyze the performance of individual posts you've made (how many shares, likes, comments, etc.)
Ad Center is a tab on your Page where you can edit and view results for all of your ads. By viewing your ad insights in aggregate, you can better manage all current and previous ads from your Page and explore opportunities to improve them.
The Page Quality feature allows you to view your page's standing with Facebook. When your page or posts violate the Community Standards set forth by Facebook, your page receives strikes. If your page receives repeated strikes, it could have certain features turned off, your account temporarily suspended, or your page closed permanently.
Facebook Pages App
Manage your Facebook Page right from your phone! With the Pages Manager app you can stay informed and respond to customers immediately.
t updates and manage your Page without using a computer.
Facebook and Instagram: link your accounts to manage Facebook messages, comments on your posts and Instagram comments in one inbox.
Messages: read and reply to messages that your customers send to your Page.
Push notifications: get alerts about important activity, and see all of your Page notifications in one place.
Insights: track promotions, stats and activity on your Page so you can build your business.
Anyone who manages a Facebook Page can download and use this app for free.
Some more help:
There are 6 different types of roles for people who manage Pages.
When you create a Page, you automatically become the Page's admin, which means you can change how the Page looks and publish changes to the page and create posts. Only an admin can assign roles and change others' roles.
Keep in mind that multiple people can have roles on a Page, but each person needs their own personal Facebook account.
This table outlines the 6 Page roles (across) and what they're able to do (down):
Want to learn more? Check out Facebook's Help Guide.